Adidas Originals Logo Wallpaper (61+ pictures)
The original version of the Adidas logo debuted in 1967 and is still in use today. This new logo is essentially the same as the old one except for the changed font and inverted brand colors of black and white. This logo is used across all of their current retail locations and promotional materials because of its simplicity and effectiveness.
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Marking the arrival of a new era for the brand, in 2023, adidas Originals pays homage to those that have continued to transport its iconic signifier - the Trefoil - to the forefront of culture, over and over again, with a new global brand platform: "We Gave the World an Original. You Gave Us a Thousand Back."
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The original logo featured the lettering "Dassler", the second name of the co-founders. This first version history started in 1924. Stripes, of which there are three This logo was simple itself, nothing special really. The approach the company employed was to put three strokes on everything that rolled off their production line.
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The original Adidas logo wasn't quite as clear and straightforward, but it contained a spiked running shoe that sported the iconic three stripes. Later, in 1972, Adidas introduced its trefoil logo design, which is still used as a vintage logo today. Just as the Olympic Games opened in Munich, Germany, Adidas presented the new logo to.
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But if you're looking for a simple answer to the question "What is the real logo of adidas?", here it is: We use the Performance logo as the main brand mark of adidas, as the uniting core mark that serves as an umbrella to all the brand segments. But the more complete answer is that there are indeed multiple logos, each with their own usage.
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NAKHON PATHOM, THAILAND-NOVEMBER 17, 2018:Paper bag Adidas original logo for product Adidas original. Adidas - German industrial group specializing in the production of athletic footwear, apparel. BERLIN - AUG 12: Sport jacket and blue label with Adidas Original logotype in Berlin on August 12. 2023 in Germany
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The famous Trefoil logo, formerly used on all Adidas products, has since 1997 been applied only to heritage products; the Performance logo, which had from 1991 been seen on the "Equipment" range of products, replaced the Trefoil in 1997 across the rest of the Adidas line.
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The Adidas logo was first changed in 1949, where "Dassler" was replaced by "Adolf Dassler" along with the words "Adidas" and "sportschuhe" in the lower part of the logo. Unexpectedly, the story of Adidas' final adoption of the three stripes starts in Finland.
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The very first, albeit short-lived, Adidas logo included Adolf Dassler's full name at the top, as well as the new Adidas brand name with sportschuhe (sports shoes) at the bottom. The symbol in the middle was a shoe with the tell-tale track and field spikes on the side.
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History of ownership traced back to Karhu Sports. After World War I, Karhu Sports was hit hard and was financially uncomfortable as they ran short on capital. To raise money, the owner agreed to sell the trademark to their logo to Adidas. It cost Adidas โฌ1,600 and two bottles of whiskey.
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1924 The old Adidas logo first used before the company took on its new title was a simple shield-style emblem, featuring the name of the two brothers: Dassler. The design of the wordmark above the shield was designed to almost look like a crown, sitting on top of the flat part of the shield.
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1971: The Trefoil Logo In 1971, the company began making clothing, so they changed their logo shape to the now iconic trefoil. This trefoil logo is made up of three football-shapes arranged in a way in that the bottom was curved. This 1970's version is now a throwback used for the Adidas Originals line.
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First used on Adidas products in 1972, the logo later became the company's corporate symbol. Today, it plays a key role in representing the Adidas Originals collection. Inspired by the original 3-Stripes, the trefoil logo is a geometric design with a triple intersection, representing the diversity of the Adidas brand.
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Dassler: 1924 When Adolf Dassler founded Adidas in 1949, the company's logo was simple but eye-catching, highlighting the co-founders' names. The logo featured the surname "Dassler" in a bold, sans-serif font, with the "A" and the "S" slightly overlapping in the middle. Below the name was a unique emblem - a bird carrying a shoe in its beak.